Tips for SEO Friendly Web Development

Creating a website and finding a web developer is easy but what is more important and crucial in today’s time is to find web developers who know the importance of incorporating SEO right with the development process.

Web developers are responsible for keeping the code clean and prioritizing SEO on top. Let’s know how it’s done:

1. Indexable content

To perform better in search engine listings, a web developer must place important content in HTML text format. Images, Flash files, Java applets, and other non-text content is often ignored or devalued by search engine crawlers, despite advances in crawling technology.

The easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page.

All content on your website shall be discoverable by search engine bots. This means content that will bring you eyeballs shall not be cloaked or hidden. Dynamically generated webpages using PHP or ASP etc. are able to be fetched by bots, so don’t avoid using dynamic content.

2. Crawlable link structures

Just as search engines need to see content in order to list pages in their massive keyword-based indices, they also need to see links in order to find the content in the first place.

A crawlable link structure – one that lets the crawlers browse the pathways of a website – is vital to them finding all of the pages on a website. Hundreds of thousands of sites make the critical mistake of structuring their navigation in ways that search engines cannot access, hindering their ability to get those pages listed in the search engines’ indices.

3. Keyword usage and targeting

Keywords are fundamental to the search process. They are the building blocks of the language of search. In fact, the entire science of information retrieval (including web-based search engines like Google) is based on keywords.

As the engines crawl and index the contents of pages around the web, they keep track of those pages in keyword-based indices rather than storing 25 billion web pages all in one database. Millions and millions of smaller databases, each centered on a particular keyword term or phrase, allow the engines to retrieve the data they need in a mere fraction of a second.   

4. Keyword domination

Keywords dominate how we communicate our search intent and interact with the engines. When we enter words to search for, the engine matches pages to retrieve based on the words we entered. The order of the words (“pandas juggling” vs. “juggling pandas”), spelling, punctuation, and capitalization provide additional information that the engines use to help retrieve the right pages and rank them.

5. Duplicate content

Duplicate content is one of the most vexing and troublesome problems any website can face. Over the past few years, search engines have cracked down on pages with thin or duplicate content by assigning them lower rankings.

Canonicalization happens when two or more duplicate versions of a webpage appear on different URLs. This is very common with modern content management systems.

For example, you might offer a regular version of a page and a print-optimized version. Duplicate content can even appear on multiple websites. For search engines, this presents a big problem: which version of this content should they show to searchers? 

Authored by Amy Bouchard- An SEO and web design expert who believes in modern SEO practices like organic link building and healthy social bookmarking. Using his great techniques, he's delivered high, long-term ranks to websites that were fresh or budding. To know more about his work, visit:
www.minecraftforum.net
www.forum.yealink.com
www.recipes.mentaframework.org